Webmasters generally would like to know how well there web sites are performing in the search engines when it comes to how well they rank and just how much site traffic that the site has. There are several methods and strategies which can be used to evaluate what is going on with their own web site. Internet marketers also would like to know how well they are doing compared to their rivals. Determining a competitors ranking in the search engine is not difficult, however figuring out a competitor’s site traffic is not easy. The closest you can come is using the Alexa ranking.
Alexa endeavors to rate all websites in order based on how many visitors that they have. They obtain this traffic from the web sites that are visited by a few million users that have the Alexa toolbar installed. Alexa ranks Google, YouTube as well as Facebook as the most visited web sites. CNN, as an example is rated 92nd and this web site chemtards.net is ranked 12,927,279th. Using the Alexa rating webmasters can compare their ranking to that of their rivals.
The problem using the Alexa Ranking is that it is simple to manipulate and is probably not very precise outside of the top rated level of web sites. Although Alexa have a couple of million users, they are still just a little subset of internet users. Only those who are technical very smart will have the Alexa toolbar set up, so the results will be biased towards those sites which are frequented more frequently by those people who are technically experienced. The Alexa ranking is easy to control and you will find paid services that can be used to boost the Alexa’s ranking of the site. All a internet marketer has to do is set up the alexa toolbar and go to their own site several times a day and there will probably be a rise in the Alexa ranking. This is artificial manipulation of the rating.
At the end of the day the Alexa rankings aren't used by any internet search engine as a rating metric, so the ranking counts for nothing more than bragging rights, so not too much time should be wasted on it by webmasters.