During the past ten years and especially over the past five to six decades, the significance of social media for advertising, marketing, research and client service has grown by leaps and bounds. It has made a pre-requisite for companies to have a social networking presence regardless of what industry sector the company belongs to.
Some of the immediate activities that many social media agencies tackle are:
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Consulting and Strategy Development, Social Content Creation and Advertising, Social Promotions, Crisis Management, Community Management, Influencer Engagement, Measurement and Tracking, Social Listening etc..
Not every business may require the existence of a social agency but there are numerous top reasons and benefits from getting on board a social agency.
1. Business Marketing
2. Building brand recognition
3. Getting clients
4. Projecting brand values and boosting brand
5. Handling competition
6. Achieving goals quickly
But, choosing the right one isn't a simple task and the decision can't be made lightly. Below are a few of the things to look for in a social agency to knowing their skills prior to hiring them because they'll be handling an extremely important component of the company.
• Active participation in social media networks
• References, testimonials, and portfolio of work
• Educating and keeping abreast of new networks and software
• Recognizing Quality Vs Quantity – in building up the client base and generating constant interaction and media
Most companies hire a social agency without first assessing if they have sufficient in-house method to fulfill their requirements. This evaluation includes understanding the advantages and disadvantages of the two.